Learn how to make a business desirable for customers, financially viable for stakeholders, and feasible to build and deliver to the world.

At IDEO, instead of writing a static business plan, we design rapid prototypes to test and iterate business concepts. In this course, you’ll combine traditional business strategy with the methods and mindsets of design thinking and prototype three parts of a business—value proposition and offer, revenue model, and sales channel.

Whether you’re working on new initiatives and ventures inside an existing business or organization, or you’re an entrepreneur ready to bring a startup to life, this course will help you de-risk your business ideas and craft a sustainable business model that is rooted in the people you wish to serve.

Course Outcomes

• Remove risk from creating new business models and get to product-market fit faster.
• Build stronger, more innovative solutions that solve real needs for your customers.
• Prototype and iterate components of your business model to unlock more value from an existing product or service.
• Determine which offer, revenue model, and sales channel will work for your business.
• Draft a business blueprint to move your concept forward and get buy-in from others.