Unlock the power of Big Data with 'Too Big to Ignore' by Phil Simon, a comprehensive exploration of how organizations leverage vast amounts of information for transformative decision-making. In this informative guide, dive deep into real-world examples, from Boston's pothole reporting app to Amazon's personalized recommendations, illustrating the monumental impact of data on our daily lives and businesses. Published by John Wiley & Sons and containing 256 pages of insightful content, this book empowers readers to understand and utilize the myriad forms of data available in today’s digital landscape. Whether you’re in healthcare, finance, or technology, this book reveals how embracing Big Data can lead to smarter strategies, innovative solutions, and ultimately, success. Condition: Brand New. ISBN: 9781119217848. Year: 2015. Delivery Information: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be canceled.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781119217848
Year: 2015
Publisher: John Wiley & Sons Inc (US)
Pages: 256


Description:


Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations to its hundreds of millions of customers. Quantcast lets companies target precise audiences and key demographics throughout the Web. NASA runs contests via gamification site TopCoder, awarding prizes to those with the most innovative and cost-effective solutions to its problems. Explorys offers penetrating and previously unknown insights into healthcare behavior.How do these organizations and municipalities do it? Technology is certainly a big part, but in each case the answer lies deeper than that. Individuals at these organizations have realized that they don't have to be Nate Silver to reap massive benefits from today's new and emerging types of data. And each of these organizations has embraced Big Data, allowing them to make astute and otherwise impossible observations, actions, and predictions.It's time to start thinking big.In Too Big to Ignore, recognized technology expert and award-winning author Phil Simon explores an unassailably important trend: Big Data, the massive amounts, new types, and multifaceted sources of information streaming at us faster than ever. Never before have we seen data with the volume, velocity, and variety of today. Big Da