Post-purchase surveys give you answers like "Instagram" or "Google." But which post? What convinced them? BetterFeedback asks AI follow-up questions after checkout — so "Instagram" becomes "a reel from @creator, the before/after photos sold me." No predefined branches, no multiple choice. The AI follows each answer like a real conversation. You get attribution that explains, not just labels. Installs on your Shopify order confirmation page. No code needed.