Discover the world of Samsung like never before with Geoffrey Cain's compelling book, 'Samsung Rising'. This comprehensive trade paperback, published by Random House UK in 2020, dives deep into the secrets of the South Korean technology giant that shapes our digital lives. Longlisted for the prestigious 2020 Financial Times & McKinsey Business Book of the Year, this fascinating read sheds light on Samsung's remarkable transformation from a small agricultural company to a global tech powerhouse.

In 'Samsung Rising', Cain uses his extensive experience reporting on Samsung for esteemed publications like The Economist, The Wall Street Journal, and Time, providing unprecedented insights into how Samsung has become a leader in smartphone manufacturing and technology development. With over 350,000 employees and revenues soaring 40 times since 1987, Samsung accounts for more than 20% of South Korea’s exports.

Explore the audacious strategy initiated by Chairman Lee Byung-chul that paved the way for Samsung's dominance in the tech industry. The narrative captures the thrill of ambition as it contrasts the company's meteoric rise with the turmoil of its challenges, including the infamous Galaxy Note 7 recall.

If you're curious about how Samsung can compete with Juggernauts like Apple, this book is your essential guide. Perfect for tech enthusiasts and business-minded readers alike, 'Samsung Rising' unveils the insights you won't find anywhere else. Don't miss out on this essential reading to understand the future of technology and innovation as influenced by Samsung’s groundbreaking journey.