Merchants can run timed auctions on products and collections when fixed pricing is not the fit for an item. A storefront widget shows the countdown, current bid, and bid form so shoppers compete without leaving the page. When the auction ends, the app selects the winner and issues a draft order for checkout. You manage schedules, product scope, bids, and winners from one admin screen. Optional buyout prices and payment deadlines help you close sales on your terms.