Built for stores selling customized, made-to-order, giftable, or add-on-heavy products. ∞ Product Options & Customizer lets merchants add text fields, uploads, swatches, dropdowns, checkboxes, and paid add-ons without creating endless Shopify variants. Use option sets, conditional logic, and add-on pricing to make product pages cleaner, easier to buy from, and better at increasing AOV.