Learn an accessible and actionable process to do the work of innovation, no matter your role or industry. This process helps you imagine new strategic possibilities, quickly and inexpensively test to de-risk these possibilities, and build compelling business cases to grow confidence and consensus.

In this program, you’ll learn how to merge creative thinking with analytical rigor, develop ways to grow influence around your ideas, and get to bold, new products and services faster—all while staying tightly aligned with the needs of your customers and the realities of your business or organization. Whether you work in business, government, education, or nonprofit, this certificate will help you drive and follow through on innovative initiatives.

Certificate Program Outcomes

• Learn a process to make strategic choices centered on both the needs of your customers as well as your business or organization.
• Follow repeatable steps to imagine and test strategic initiatives that combine analytical rigor and creativity, and equip you with confidence to move these initiatives forward.
• Gain techniques to quickly develop, test, and iterate parts of a business model (value proposition, revenue model, and channel) to make new programs, products, and services that are grounded in what people really want.
• Apply methods from design thinking (such as brainstorming, prototyping, and iteration) to business modeling and strategy.
• Grow your skills and confidence to undertake, plan, and lead day-to-day strategic efforts, as well as broad wide-scale innovation initiatives.