Unlock the secrets to writing compelling white papers with 'White Papers For Dummies.' This comprehensive guide, perfect for marketing managers and aspiring copywriters, offers practical tips from industry expert Gordon Graham, known as 'That White Paper Guy.' Explore how white papers can elevate your B2B marketing strategy and drive lead generation. In today’s competitive landscape, effective white papers are essential tools—often called the 'king of content.' Whether you're looking to establish your firm as a thought leader or nurture prospects, this book covers everything you need to know. Discover the core phases of creating successful white papers: planning, production, and promotion. Learn to identify the right type of white paper for your needs and the key elements to include for maximum impact. With insights from over 200 successful projects, this book is your gateway to mastering the art of white paper writing. Each chapter provides actionable advice, ensuring you can launch your projects more effectively. Perfect for beginners and seasoned marketers alike, this guide illuminates the path to creating persuasive content that resonates with your audience.

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Condition: BRAND NEW
ISBN: 9781118496923
Year: 2013
Publisher: John Wiley & Sons Inc (US)
Pages: 384


Description:


A fast and easy way to write winning white papers!


Whether you?re a marketing manager seeking to use white
papers to promote your business, or a copywriter keen to break into
this well-paying field, White Papers For Dummies gives you a
wealth of practical, hands-on advice from one of the world?s
leading experts in the field.


The fact-based documents known as white papers have been called
the ?king of content.? No other B2B marketing piece can
do more to generate leads, nurture prospects, and build
mindshare.


Where white papers were once used only by technology firms, they
are becoming ?must-have? items in the marketing toolkit
for almost any B2B firm. Practically every startup must produce a
white paper as part of its business planning.


But writing effective white papers is a big challenge. Now you
can benefit from the experience of a white paper specialist
who?s done more than 200 projects for clients from Silicon
Valley to Finland, from mighty Google to tiny startups. Author
Gordon Graham?also known as That White Paper
Guy?provides dozens of tips and tricks to help your project
come together faster and easier.


White Papers For Dummies will help you to:


Quickly determine if your B2B firm could benefit from a white
paper

Master the three phases of every white paper project:
planning, production, and promotion

Understand when and how to use the three main types of white
paper

Decide which elements to include and which to leave out

Learn the best practices of seasoned white paper researchers
and writers

Choose from 40