Unlock the hidden secrets of consumer behavior with 'Brainfluence', the revolutionary guide that employs practical techniques derived from neuroscience and behavioral research to help you attract and retain new customers. With a focus on neuromarketing, this book examines how our brains respond to various marketing stimuli, providing you with insights that enable you to understand consumer decision-making patterns more effectively.

Published in 2011 by John Wiley & Sons Inc, 'Brainfluence' encompasses 304 pages of expert advice distilled into 60 concise chapters. Each chapter equips you with actionable strategies to enhance your marketing tactics across different platforms, including in-person sales, online advertising, and print media. Whether you're a small business owner, a marketing professional, or part of a non-profit organization, this book enables you to forge stronger emotional connections with your target audience, making your marketing campaigns more impactful.

The scientifically-backed methods outlined within 'Brainfluence' have already aided numerous renowned brands in tailoring their marketing efforts to reach diverse demographics and consumer groups. Dive into this essential resource today and elevate your advertising, sales, and overall marketing approach.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW; ISBN: 9781118113363; Year: 2011; Publisher: John Wiley & Sons Inc (US); Pages: 304.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781118113363
Year: 2011
Publisher: John Wiley & Sons Inc (US)
Pages: 304


Description:
Practical techniques for applying neuroscience and behavior
research to attract new customers


Brainfluence explains how to practically apply
neuroscience and behavior research to better market to consumers by
understanding their decision patterns. This application, called
neuromarketing, studies the way the brain responds to various
cognitive and sensory marketing stimuli. Analysts use this to
measure a consumer's preference, what a customer reacts to, and why
consumers make certain decisions. With quick and easy takeaways
offered in 60 short chapters, this book contains key strategies for
targeting consumers through in-person sales, online and print ads,
and other marketing mediums.


This scientific approach to marketing has helped many well-known
brands and companies determine how to best market their products to
different demographics and consumer groups. Brainfluence
offers short, easy-to-digest ideas that can be accessed in any
order.


Discover ways for brands and products to form emotional bonds
with customers

Includes ideas for small businesses and non-profits

Roger Dooley is the creator and publisher of
Neuromarketing, the most popular blog on using brain and
behavior research in marketing, advertising, and sales



Brainfluence delivers the latest insights and research,
giving you an edge in your marketing, advertising, and sales
efforts.