Unlock the secrets to successful monetization with 'Monetizing Innovation,' an essential guide for anyone involved in product development and innovation strategy. This compelling book, released in 2016 by John Wiley & Sons Inc, dives deep into the pressing challenges modern companies face in successfully monetizing their innovations. With an alarming 72% of innovations failing to meet their financial targets, understanding the dynamics of innovation monetization has never been more crucial.

'Monetizing Innovation' presents a revolutionary perspective: design your product with customer demand and willingness to pay at the forefront. This paradigm shift allows businesses to transition from uncertainty to certainty, optimizing their innovation strategies for maximum profit.

Written by experts from Simon Kucher, the world’s leading pricing consulting firm, this guide condenses thirty years of knowledge and over 10,000 successful projects into a straightforward nine-step approach. It's tailor-made for CEOs, executive leaders, and innovation teams aiming to significantly improve their chances of success.

Whether you're navigating the complex landscape of new product development or seeking effective monetization strategies, 'Monetizing Innovation' equips you with the tools you need to ensure your innovations are profitable. Don't leave your company's growth to chance; embrace this transformative guide and start making informed decisions for your product strategies today.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781119240860
Year: 2016
Publisher: John Wiley & Sons Inc (US)
Pages: 256


Description:


Surprising rules for successful monetization


Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation”measured in dollars and cents”is a very hard target to hit


Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets”or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business.


Monetizing Innovations argues that this is tragic, wasteful, and wrong.


Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat”when you design the product around the price. It™s a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will.


The authors at Simon Kucher know what they™re talking about. As the world™s premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovatio