Close your eyes. Think “jeans.” Now open. They were 501® Originals, right? With a classic straight leg and iconic styling, they’re literally the blueprint for every pair of modern jeans in existence-burned into the world’s collective cortex ever since Levi Strauss (the man himself!) introduced them in 1873. To this day they’ve never gone out of style. And they never will. • The Original Blue Jeans • Our Signature Straight Fit With The Iconic Button Fly • A Blank Canvas For Customization And Self-Expression • Made With Classic, Non-Stretch Denim