protection, frizz-control and shine after first use* Safe for color-treated & keratin-treated hair * All trademarked ingredients referenced under license; copy points reflect the supplier-approved claims.  Why You’ll Love This Keeps frizz in check while adding that glossy, healthy-looking finish 79% of testers agree Shine Serum kept hair smooth for 24 hours* Protects strands from heat styling up to 450°F Designed for everyday shine—works on damp or dry hair  **Based on 2 week consumer study of 28 testers